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SCHEME OF WORK
Business Studies
Form 2 2024
TERM III
School


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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
1

cycle 1 exam
2 1
WARE-HOUSING
Public warehouse.
By the end of the lesson, the learner should be able to:
Identify services provided by public ware houses.
State merits & demerits of a public warehouse.
Brain storming;
Oral questions;
Discussion.
newspaper,magazines
New Inventor KLB BOOK II Pg 86-87
2 2
WARE-HOUSING
Public warehouse.
By the end of the lesson, the learner should be able to:
Identify services provided by public ware houses.
State merits & demerits of a public warehouse.
Brain storming;
Oral questions;
Discussion.
newspaper,magazines
New Inventor KLB BOOK II Pg 86-87
2 3
WARE-HOUSING
Bonded warehouses.
By the end of the lesson, the learner should be able to:
Classify warehouses on goods stored.
Outline features of a bonded warehouse.
State merits and demerits of bonded warehouse.
Expose new concepts.
Discussion.
newspaper
New Inventor KLB BOOK II Pg 88-89
3 1
WARE-HOUSING
Free warehouses.
By the end of the lesson, the learner should be able to:
Outline features of free warehouses.
State merits and demerits of free warehouses.
Exposition;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 89-90
3 2
INSURANCE
Insurance versus Gambling.
By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.
Oral questions & brief discussion;
Review questions.
video,newspaper
New Inventor KLB BOOK II Pg 109-110
3 3
PRODUCT PROMOTION
Purposes of product promotion.
By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.



Brain storming;
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 111-2
4 1
PRODUCT PROMOTION
Personal selling of products.
By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 112-3
4 2
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
4 3
PRODUCT PROMOTION
Advertising. Definition & aims of advertising.
By the end of the lesson, the learner should be able to:


Define the term advertising.
State aims of advantages.


Brain storming;
Oral questions;
text book
New Inventor KLB BOOK II Pg 118
5 1
PRODUCT PROMOTION
Types of advertising.
By the end of the lesson, the learner should be able to:
Outline types of advertising.
Exposition;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 118-9
5 2
PRODUCT PROMOTION
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:



State advantages and disadvantages of advertising in newspapers, magazines and periodicals.



Brain storming;
Probing questions
Discussion.
newspaper,magazines




Pg 119-121
5 3
PRODUCT PROMOTION
Posters, billboards & transit advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
Brain storming;
Probing questions
Discussion.
television,text book
New Inventor KLB BOOK II Pg 122-4
6 1
PRODUCT PROMOTION
Electronic advertising.
Advertising agencies. Advantages & disadvantages of Advertisement.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.
Probing questions
Discussion.
tv,video
tv,newspaper
New Inventor KLB BOOK II Pg 124-6
6 2
PRODUCT PROMOTION
Publicity.
By the end of the lesson, the learner should be able to:
Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.
Probing questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 128-9
6 3
PRODUCT PROMOTION
Public relations.
By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
text book
New Inventor KLB BOOK II Pg 129
7 1
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
7 2
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
7 3
PRODUCT PROMOTION
Sales promotion Definition and importance.
Methods of sales promotion.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.


Oral questions;
Discussion.
tv,magazines
text book
New Inventor KLB BOOK IIPg 134
8 1
PRODUCT PROMOTION
Ethical issues in product promotion.
By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Brain storming;
Exposition;
Open discussion.
text book
New Inventor KLB BOOK IIPg 135-6
8 2
PRODUCT PROMOTION
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Explain the impacts of current trends and emerging issues in product promotion.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.
internet,magazines
New Inventor KLB BOOK IIPg 136-8
9

End year exam

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