PRODUCT PROMOTION

Purposes of product promotion.

By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.

Brain storming;
Oral questions;
Explanations;
Discussion.

text book

New Inventor KLB BOOK II Pg 111-2

PRODUCT PROMOTION

Personal selling of products.
Personal selling procedure. Advantages & disadvantages of personal selling.

By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.

Oral questions;
Explanations;
Discussion.

text book

New Inventor KLB BOOK II Pg 112-3

PRODUCT PROMOTION

Shows, trade fairs and exhibitions.
Advertising. Definition & aims of advertising.
Types of advertising.

By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion.

Probing questions;
Discussion.

text book

New Inventor KLB BOOK II Pg 114-6

PRODUCT PROMOTION

Advertisement media. Newspapers, magazines and periodicals.
Posters, billboards & transit advertising.

By the end of the lesson, the learner should be able to:



State advantages and disadvantages of advertising in newspapers, magazines and periodicals.

Brain storming;
Probing questions
Discussion.

newspaper,magazines
television,text book

Pg 119-121

PRODUCT PROMOTION

Electronic advertising.
Advertising agencies. Advantages & disadvantages of Advertisement.
Publicity.

By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.

Probing questions
Discussion.

tv,video
tv,newspaper
text book

New Inventor KLB BOOK II Pg 124-6

PRODUCT PROMOTION

Public relations.

By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.

text book

New Inventor KLB BOOK II Pg 129

PRODUCT PROMOTION

Other methods of product promotion.
Sales promotion Definition and importance.
Methods of sales promotion.

By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.

Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.

text book,tv
tv,magazines
text book

New Inventor KLB BOOK IIPg 131-133.

PRODUCT PROMOTION

Ethical issues in product promotion.
Current trends and emerging issues in product promotion.

By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.

Brain storming;
Exposition;
Open discussion.

text book
internet,magazines

New Inventor KLB BOOK IIPg 135-6

DEMAND AND SUPPLY

Definition of demand, effective demand and law of demand
Demand schedule, demand curve and interpretation

By the end of the lesson, the learner should be able to:

- Define demand and effective demand with examples
-Distinguish between desire and demand using real scenarios
-Explain purchasing power concept and its importance
-State the law of demand with detailed explanation
-Identify and explain ceteris paribus assumption
-Apply law of demand to various commodity examples

- Brainstorming on demand meaning using market scenarios
-Group discussions on desire vs demand with case studies
-Analysis of purchasing power using local examples
-Guided discovery of law of demand through price experiments
-Role play: buyer behavior at different price levels
-Practical applications using bread, milk, transport examples

Textbook, charts, local commodity examples, market scenarios
Textbook, graph papers, rulers, calculators, Table 1.1 data

Trendy Business Studies Form 3 Pg 1-3

DEMAND AND SUPPLY

Factors influencing demand - comprehensive analysis
Movement along demand curve vs shift in demand curve
Types of demand with detailed examples and applications

By the end of the lesson, the learner should be able to:

- Identify and explain all 9 factors influencing demand
-Analyze price effects on demand with examples
-Examine consumer income impact on demand patterns
-Describe taste and preference effects with cultural examples
-Distinguish between complementary and substitute goods
-Explain future expectations impact on current demand
-Analyze population factors and demographic effects
-Examine government policy effects on demand
-Discuss seasonal, festival and wealth distribution impacts

- Comprehensive brainstorming on all demand factors
-Case studies on income changes in different economic classes
-Analysis of complementary goods (pen-ink, car-petrol)
-Discussion on substitute goods (tea-coffee, beef-mutton)
-Examination of Kenyan cultural factors affecting demand
-Group work on government policy effects (taxation)
-Analysis of seasonal demand patterns (umbrellas, warm clothes)
-Real-life examples of wealth distribution effects

Textbook, case studies, examples of complementary goods, cultural scenarios
Graph papers, textbook, rulers, colored pens, Figure 1.3 and 1.4
Textbook, charts, local examples, case studies, Figure 1.5

Trendy Business Studies Form 3 Pg 3-5

DEMAND AND SUPPLY

Meaning of supply, law of supply and supply schedule
Supply curve and factors influencing supply

By the end of the lesson, the learner should be able to:

- Define supply with comprehensive explanation
-Explain supplier willingness and ability concepts
-Describe profit motive in supply decisions
-State law of supply with detailed explanation
-Identify ceteris paribus assumption in supply
-Prepare supply schedules from given data
-Interpret supply schedule information
-Analyze Table 1.2 eggs example in detail
-Compare supply patterns across different commodities

- Brainstorming on supply meaning using supplier perspectives
-Discussion on profit motives through case studies
-Guided discovery of law of supply using price-supply experiments
-Practical preparation of supply schedules using Table 1.2
-Step-by-step analysis of eggs supply example
-Calculations showing price-supply relationships
-Group work on supply schedule interpretations
-Role play: supplier decision-making at different prices

Textbook, calculators, Table 1.2 data, charts, supplier examples
Graph papers, textbook, rulers, Figure 1.6, case studies, technology examples

Trendy Business Studies Form 3 Pg 6-8

DEMAND AND SUPPLY

Movement along supply curve, shift in supply curve and types of supply
Equilibrium price, equilibrium quantity and market analysis

By the end of the lesson, the learner should be able to:

- Explain movement along supply curve in detail
-Distinguish between expansion and contraction of supply
-Identify factors causing movement along supply curve
-Explain shift in supply curve with comprehensive examples
-Identify factors causing rightward and leftward shifts
-Define and explain joint supply with examples
-Describe competitive supply with agricultural examples
-Explain composite supply with substitute examples
-Compare all types of supply with detailed analysis

- Guided drawing of supply movements using Figure 1.7
-Analysis of expansion vs contraction scenarios
-Detailed drawing of supply shifts using Figure 1.8
-Case studies on cost changes causing shifts
-Analysis of joint supply (milk-butter, meat-hides)
-Discussion on competitive supply (sugarcane vs food crops)
-Examination of composite supply (beef-lamb, coffee-tea)
-Group work comparing all supply concepts
-Comprehensive graph work with multiple examples

Graph papers, textbook, rulers, colored pens, Figures 1.7 and 1.8, agricultural examples
Textbook, calculators, graph papers, rulers, Table 1.3 data, Figure 1.9

Trendy Business Studies Form 3 Pg 8-10

DEMAND AND SUPPLY

Excess demand, excess supply and market disequilibrium

By the end of the lesson, the learner should be able to:

- Define excess demand and excess supply
-Calculate excess quantities using textbook examples
-Explain causes of market disequilibrium
-Analyze effects of setting prices below equilibrium
-Examine effects of setting prices above equilibrium
-Discuss market adjustment mechanisms
-Explain competitive actions of buyers and sellers
-Analyze shortage and surplus situations
-Predict market behavior in disequilibrium

- Detailed calculations using shs 15 and shs 25 examples
-Analysis of excess demand at shs 15 (60-30=30 units)
-Examination of excess supply at shs 25 (50-30=20 units)
-Discussion on competitive buyer action pushing prices up
-Analysis of competitive seller action pushing prices down
-Case studies on real market shortage situations
-Group work on surplus scenarios
-Role play: market adjustment processes

Textbook, calculators, market examples, shortage/surplus scenarios

Trendy Business Studies Form 3 Pg 11-12

DEMAND AND SUPPLY

Effects of changes in demand on equilibrium
Effects of changes in supply on equilibrium

By the end of the lesson, the learner should be able to:

- Explain effects of increase in demand on equilibrium
-Analyze rightward shift of demand curve impacts
-Draw diagrams showing demand increase effects
-Examine effects of decrease in demand on equilibrium
-Analyze leftward shift of demand curve impacts
-Draw diagrams showing demand decrease effects
-Compare increase vs decrease effects
-Predict new equilibrium positions
-Apply to real market situations with examples

- Guided analysis of demand increase using Figure 1.10
-Step-by-step drawing of rightward demand shift
-Analysis of price rising from OP₁ to OP₂
-Examination of quantity increase from OQ₁ to OQ₂
-Detailed analysis of demand decrease using Figure 1.11
-Drawing of leftward demand shift
-Discussion on lowering effects on price and quantity
-Comparison exercises between increase and decrease
-Practical applications to consumer behavior changes

Graph papers, textbook, rulers, colored pens, Figures 1.10 and 1.11
Graph papers, textbook, rulers, colored pens, Figures 1.12 and 1.13

Trendy Business Studies Form 3 Pg 12-14

DEMAND AND SUPPLY

Simultaneous changes in demand and supply
Other price determination methods and pertinent issues

By the end of the lesson, the learner should be able to:

- Analyze simultaneous increase in demand and supply
-Examine increase in demand with decrease in supply
-Study decrease in demand with decrease in supply
-Analyze decrease in demand with increase in supply
-Understand proportionate vs disproportionate changes
-Predict effects on equilibrium price and quantity
-Draw complex diagrams showing simultaneous changes
-Compare all four combination scenarios
-Apply to real market situations

- Comprehensive analysis of Figure 1.14 (both increase)
-Detailed examination of Figure 1.15 (demand up, supply down)
-Analysis of Figure 1.16 (both decrease)
-Study of Figure 1.17 (demand down, supply up)
-Group work on proportionate change analysis
-Drawing of complex equilibrium diagrams
-Discussion on big vs small changes in price/quantity
-Practical exercises with different scenarios
-Case studies on real market simultaneous changes

Graph papers, textbook, rulers, colored pens, Figures 1.14-1.17
Textbook, case studies, government pricing examples, business ethics scenarios

Trendy Business Studies Form 3 Pg 16-18