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Business Studies
Form 2 2025
TERM III
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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
1

REPORTING AND REVISION OF PREVIOUS TERM EXAM

2 1
COMMUNICATION
Meaning and importance of communication.
Lines of communication.
By the end of the lesson, the learner should be able to:



Define the term communication.
State purposes of communication.



Brainstorming
Brief discussion.
student book
newspaper
New Inventor KLB BOOK II Pg 59-60
2 2
COMMUNICATION
Essentials of effective communication.
Forms and means of communication. Oral communication.
By the end of the lesson, the learner should be able to:
Identify essential elements of effective communication.
Exposition of new terms e.g. encoding, decoding, feedback.
Brief discussion.
Chart: block diagram of essential components of effective communication.
student book
New Inventor KLB BOOK II Pg 61-62
2 3
COMMUNICATION
Radio calls & paging.
Written communication.
By the end of the lesson, the learner should be able to:
Outline features of a radio call and a pager.
State merits & demerits of radio calls and paging.
Exposition.
Brief discussion.
newspaper
student book
New Inventor KLB BOOK II Pg 65-66
3 1
COMMUNICATION
Audio ?visual and other forms of communication.
By the end of the lesson, the learner should be able to:
Define audio-visual form of communication.
Identify and Explain some audio-visual forms of communication.
Exposition of new concepts.
Identifying common signs, e.g. road signs, signs of danger, HIV/Aids etc.
Diagrams of signs used in communication.
New Inventor KLB BOOK II Pg 71-75
3 2
COMMUNICATION
Choosing means of communication.
Barriers to effective communication.
By the end of the lesson, the learner should be able to:
State factors considered when choosing means of communications.
Oral questions;
Brief discussion.
student book
New Inventor KLB BOOK II Pg 74-75
3 3
COMMUNICATION
Services facilitating communication. -mailing services.
Telephone and broadcasting services.
By the end of the lesson, the learner should be able to:
Mentions some mailing services.
Exposition of new ideas of communication;
Brief discussion.
student book
newspaper
New Inventor KLB BOOK II Pg 76-79
4

OPENER EXAM

5 1
COMMUNICATION
E-mail & Internet.
By the end of the lesson, the learner should be able to:
Explain emerging issues relating to use of e-mails & internet.
Exposition of new terms such as e-mail address, on-line, cyber caf?, etc.
Practical activities: accessing the internet, opening e-mail address.
Computer, modem, mobile phone.
New Inventor KLB BOOK II Pg 80-82
5 2
INSURANCE
PRODUCT PROMOTION
Insurance versus Gambling.
Purposes of product promotion.
By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.
Oral questions & brief discussion;
Review questions.
video,newspaper
text book
New Inventor KLB BOOK II Pg 109-110
5 3
PRODUCT PROMOTION
Personal selling of products.
By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 112-3
6 1
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
6 2
PRODUCT PROMOTION
Advertising. Definition & aims of advertising.
Types of advertising.
By the end of the lesson, the learner should be able to:


Define the term advertising.
State aims of advantages.


Brain storming;
Oral questions;
text book
New Inventor KLB BOOK II Pg 118
6 3
PRODUCT PROMOTION
Advertisement media. Newspapers, magazines and periodicals.
Posters, billboards & transit advertising.
By the end of the lesson, the learner should be able to:



State advantages and disadvantages of advertising in newspapers, magazines and periodicals.



Brain storming;
Probing questions
Discussion.
newspaper,magazines
television,text book




Pg 119-121
7 1
PRODUCT PROMOTION
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.
Probing questions
Discussion.
tv,video
New Inventor KLB BOOK II Pg 124-6
7 2
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
Publicity.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.

State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Oral questions;
Discussion.
tv,newspaper
text book
New Inventor KLB BOOK II Pg 126-127
7 3
PRODUCT PROMOTION
Public relations.
By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
text book
New Inventor KLB BOOK II Pg 129
8 1
PRODUCT PROMOTION
Other methods of product promotion.
Sales promotion Definition and importance.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
tv,magazines
New Inventor KLB BOOK IIPg 131-133.
8 2
PRODUCT PROMOTION
Methods of sales promotion.
Ethical issues in product promotion.
By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.
Brain storming;
Discussion.
text book
New Inventor KLB BOOK IIPg 134-5
8 3
PRODUCT PROMOTION
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Explain the impacts of current trends and emerging issues in product promotion.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.
internet,magazines
New Inventor KLB BOOK IIPg 136-8
9

MIDTERM EXAM

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