INSURANCE

Insurance versus Gambling.

By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.

Oral questions & brief discussion;
Review questions.

video,newspaper

New Inventor KLB BOOK II Pg 109-110

PRODUCT PROMOTION

Purposes of product promotion.
Personal selling of products.
Personal selling procedure. Advantages & disadvantages of personal selling.
Shows, trade fairs and exhibitions.

By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.

Brain storming;
Oral questions;
Explanations;
Discussion.

text book

New Inventor KLB BOOK II Pg 111-2

PRODUCT PROMOTION

Advertising. Definition & aims of advertising.
Types of advertising.
Advertisement media. Newspapers, magazines and periodicals.

By the end of the lesson, the learner should be able to:


Define the term advertising.
State aims of advantages.

Brain storming;
Oral questions;

text book
newspaper,magazines

New Inventor KLB BOOK II Pg 118

PRODUCT PROMOTION

Posters, billboards & transit advertising.
Electronic advertising.
Advertising agencies. Advantages & disadvantages of Advertisement.

By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.

Brain storming;
Probing questions
Discussion.

television,text book
tv,video
tv,newspaper

New Inventor KLB BOOK II Pg 122-4

PRODUCT PROMOTION

Publicity.
Public relations.
Other methods of product promotion.

By the end of the lesson, the learner should be able to:
Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.

Probing questions;
Explanations;
Discussion.

text book
text book,tv

New Inventor KLB BOOK II Pg 128-9

PRODUCT PROMOTION

Sales promotion Definition and importance.
Methods of sales promotion.
Ethical issues in product promotion.

By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.

Oral questions;
Discussion.

tv,magazines
text book

New Inventor KLB BOOK IIPg 134

PRODUCT PROMOTION
DEMAND AND SUPPLY
DEMAND AND SUPPLY
DEMAND AND SUPPLY

Current trends and emerging issues in product promotion.
Definition of demand, effective demand and law of demand
Demand schedule, demand curve and interpretation
Factors influencing demand - comprehensive analysis

By the end of the lesson, the learner should be able to:
Explain the impacts of current trends and emerging issues in product promotion.

Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.

internet,magazines
Textbook, charts, local commodity examples, market scenarios
Textbook, graph papers, rulers, calculators, Table 1.1 data
Textbook, case studies, examples of complementary goods, cultural scenarios

New Inventor KLB BOOK IIPg 136-8

DEMAND AND SUPPLY

Movement along demand curve vs shift in demand curve
Types of demand with detailed examples and applications
Meaning of supply, law of supply and supply schedule

By the end of the lesson, the learner should be able to:

- Explain movement along demand curve in detail
-Distinguish between expansion and contraction of demand
-Identify specific factors causing movement along curve
-Explain shift in demand curve with multiple examples
-Identify factors causing rightward and leftward shifts
-Distinguish between increase and decrease in demand
-Draw detailed diagrams showing both movements and shifts
-Compare and contrast movement vs shift scenarios
-Apply concepts to real market situations

- Guided drawing of demand curve movements using Figure 1.3
-Step-by-step analysis of expansion vs contraction
-Detailed drawing of demand curve shifts using Figure 1.4
-Practical exercises showing rightward and leftward shifts
-Group work comparing movement vs shift scenarios
-Case studies on income changes causing shifts
-Analysis of price changes causing movements
-Comprehensive graph work with multiple examples

Graph papers, textbook, rulers, colored pens, Figure 1.3 and 1.4
Textbook, charts, local examples, case studies, Figure 1.5
Textbook, calculators, Table 1.2 data, charts, supplier examples

Trendy Business Studies Form 3 Pg 4-6

DEMAND AND SUPPLY

Supply curve and factors influencing supply
Movement along supply curve, shift in supply curve and types of supply
Equilibrium price, equilibrium quantity and market analysis

By the end of the lesson, the learner should be able to:

- Draw supply curves from supply schedules
-Explain upward sloping nature of supply curves
-Plot and identify specific points on supply curves
-Analyze Figure 1.6 in detail
-Identify and explain all 7 factors influencing supply
-Examine price and cost of production effects
-Analyze production technology impact on supply
-Discuss entry of new firms and natural factors
-Examine government policy and future expectations effects

- Guided construction of supply curves using Figure 1.6
-Step-by-step plotting with explanations
-Comprehensive analysis of all supply factors
-Case studies on production cost changes
-Discussion on technology improvements (machinery)
-Analysis of new firm entry effects (bakeries example)
-Examination of natural factors (weather, rainfall)
-Group work on government policy effects (taxation)
-Real-life examples of supply factor impacts

Graph papers, textbook, rulers, Figure 1.6, case studies, technology examples
Graph papers, textbook, rulers, colored pens, Figures 1.7 and 1.8, agricultural examples
Textbook, calculators, graph papers, rulers, Table 1.3 data, Figure 1.9

Trendy Business Studies Form 3 Pg 7-9

DEMAND AND SUPPLY

Excess demand, excess supply and market disequilibrium
Effects of changes in demand on equilibrium

By the end of the lesson, the learner should be able to:

- Define excess demand and excess supply
-Calculate excess quantities using textbook examples
-Explain causes of market disequilibrium
-Analyze effects of setting prices below equilibrium
-Examine effects of setting prices above equilibrium
-Discuss market adjustment mechanisms
-Explain competitive actions of buyers and sellers
-Analyze shortage and surplus situations
-Predict market behavior in disequilibrium

- Detailed calculations using shs 15 and shs 25 examples
-Analysis of excess demand at shs 15 (60-30=30 units)
-Examination of excess supply at shs 25 (50-30=20 units)
-Discussion on competitive buyer action pushing prices up
-Analysis of competitive seller action pushing prices down
-Case studies on real market shortage situations
-Group work on surplus scenarios
-Role play: market adjustment processes

Textbook, calculators, market examples, shortage/surplus scenarios
Graph papers, textbook, rulers, colored pens, Figures 1.10 and 1.11

Trendy Business Studies Form 3 Pg 11-12

DEMAND AND SUPPLY

Effects of changes in supply on equilibrium

By the end of the lesson, the learner should be able to:

- Explain effects of increase in supply on equilibrium
-Analyze rightward shift of supply curve impacts
-Understand mixed effects on price and quantity
-Examine effects of decrease in supply on equilibrium
-Analyze leftward shift of supply curve impacts
-Draw detailed diagrams showing supply change effects
-Compare supply increase vs decrease effects
-Predict equilibrium changes for each scenario
-Apply to production and market scenarios

- Guided analysis of supply increase using Figure 1.12
-Step-by-step drawing of rightward supply shift
-Analysis of price falling due to excess supply
-Examination of quantity increase due to more supply
-Detailed analysis of supply decrease using Figure 1.13
-Drawing of leftward supply shift
-Discussion on price rising due to shortage
-Analysis of quantity decrease due to less supply
-Comparison exercises and practical applications

Graph papers, textbook, rulers, colored pens, Figures 1.12 and 1.13

Trendy Business Studies Form 3 Pg 14-16

DEMAND AND SUPPLY

Simultaneous changes in demand and supply
Other price determination methods and pertinent issues

By the end of the lesson, the learner should be able to:

- Analyze simultaneous increase in demand and supply
-Examine increase in demand with decrease in supply
-Study decrease in demand with decrease in supply
-Analyze decrease in demand with increase in supply
-Understand proportionate vs disproportionate changes
-Predict effects on equilibrium price and quantity
-Draw complex diagrams showing simultaneous changes
-Compare all four combination scenarios
-Apply to real market situations

- Comprehensive analysis of Figure 1.14 (both increase)
-Detailed examination of Figure 1.15 (demand up, supply down)
-Analysis of Figure 1.16 (both decrease)
-Study of Figure 1.17 (demand down, supply up)
-Group work on proportionate change analysis
-Drawing of complex equilibrium diagrams
-Discussion on big vs small changes in price/quantity
-Practical exercises with different scenarios
-Case studies on real market simultaneous changes

Graph papers, textbook, rulers, colored pens, Figures 1.14-1.17
Textbook, case studies, government pricing examples, business ethics scenarios

Trendy Business Studies Form 3 Pg 16-18

SIZE AND LOCATION OF A FIRM

Concept of firm and industry, factors determining size of firm
Factors limiting firm size and production decisions

By the end of the lesson, the learner should be able to:

- Define firm and industry with comprehensive examples
-Distinguish between firm and industry using local examples
-Identify and explain factors determining firm size
-Analyze number of employees as size determinant
-Examine volume of output and area covered
-Evaluate capital investment and market size factors
-Assess level of technology impact on firm size
-Classify firms as small, medium or large using criteria

- Brainstorming on firm vs industry concepts
-Case studies on sugar companies (Mumias, Sony, Chemelil)
-Analysis of salt mining firms (Magadi Soda Company)
-Group work on transport industry examples
-Discussion on employee numbers in different firms
-Examination of output volumes and premises size
-Analysis of capital investment requirements
-Classification exercises using local business examples

Textbook, local business examples, charts, case studies
Textbook, transport industry examples, service business cases, charts

Trendy Business Studies Form 3 Pg 18-19

SIZE AND LOCATION OF A FIRM

Government policies and location factors - comprehensive analysis

By the end of the lesson, the learner should be able to:

- Analyze government policy effects on production
-Examine taxation and legal compliance requirements
-Identify and explain factors influencing firm location
-Analyze nearness to raw materials importance
-Examine supply of skilled, semi-skilled and unskilled labor
-Discuss nearness to market considerations
-Evaluate availability of social amenities
-Assess auxiliary services and infrastructure needs
-Examine fuel, power and water source requirements

- Discussion on government tax policies and regulations
-Case studies on illegal product restrictions
-Analysis of location factors using Figure 2.1
-Examination of heavy materials transport costs
-Discussion on perishable goods location needs
-Group work on labor type requirements
-Analysis of social amenities for employee morale
-Case studies on banking and insurance services
-Discussion on power and water availability

Textbook, government policy examples, Figure 2.1, infrastructure maps

Trendy Business Studies Form 3 Pg 20-22

SIZE AND LOCATION OF A FIRM

Transport networks, security and localization concepts
Advantages and disadvantages of localization

By the end of the lesson, the learner should be able to:

- Evaluate transport network importance for firm location
-Analyze road, railway, seaport and airport requirements
-Examine government physical planning policies
-Assess security services availability impact
-Discuss room for expansion considerations
-Analyze favorable climatic conditions for agro-businesses
-Define localization and territorial division of labor
-Explain firm concentration in favorable areas
-Identify advantages of localization for businesses

- Analysis of transport infrastructure requirements
-Discussion on roads, railways and ports accessibility
-Case studies on government physical planning
-Examination of security considerations for businesses
-Group work on expansion space requirements
-Analysis of floriculture and dairy farming locations
-Discussion on localization concept and examples
-Case studies on industrial area concentrations
-Analysis of specialized area development

Textbook, transport maps, security examples, agricultural cases
Textbook, employment data, environmental examples, urban planning cases

Trendy Business Studies Form 3 Pg 22-23

SIZE AND LOCATION OF A FIRM

Delocalisation policy and implementation
Advantages and disadvantages of delocalisation

By the end of the lesson, the learner should be able to:

- Define delocalisation and balanced industrial development
-Identify circumstances requiring delocalisation policy
-Analyze need to curb urban migration
-Examine urban unemployment reduction strategies
-Discuss balanced economic development goals
-Evaluate government facilitation measures
-Analyze provision of free/cheap locational sites
-Examine tax benefits and bureaucracy removal
-Discuss infrastructure development and security improvement
-Evaluate corruption eradication and transparency measures

- Discussion on delocalisation concept and policy
-Analysis of urban migration problems
-Case studies on unemployment in urban areas
-Group work on balanced development strategies
-Examination of government incentive measures
-Discussion on free sites provision in rural areas
-Analysis of tax reduction benefits
-Case studies on bureaucracy removal
-Examination of infrastructure development needs
-Discussion on transparency in business transactions

Textbook, government policy documents, rural development cases
Textbook, rural development examples, cost-benefit analysis

Trendy Business Studies Form 3 Pg 24-25

SIZE AND LOCATION OF A FIRM

Economies of scale - internal economies comprehensive analysis
External economies and specialization benefits

By the end of the lesson, the learner should be able to:

- Define economies of scale and their importance
-Distinguish between internal and external economies
-Analyze purchasing economies and bulk buying benefits
-Examine technical economies and specialized machinery
-Discuss staff economies and specialized personnel
-Evaluate financial economies and access to capital
-Analyze selling and marketing economies
-Examine staff welfare economies and employee benefits
-Discuss research economies and development benefits
-Evaluate inventory and transport economies

- Definition and explanation of economies concept
-Analysis of bulk purchasing discounts
-Case studies on specialized machinery benefits
-Discussion on specialized staff advantages
-Examination of asset-based borrowing capacity
-Group work on marketing advantages
-Analysis of employee welfare provision
-Case studies on research and development
-Discussion on inventory management benefits
-Examination of transport cost advantages

Textbook, business examples, machinery illustrations, financial cases
Textbook, industry examples, infrastructure maps, specialization cases

Trendy Business Studies Form 3 Pg 25-27

SIZE AND LOCATION OF A FIRM

Diseconomies of scale - internal and external

By the end of the lesson, the learner should be able to:

- Define diseconomies of scale and their causes
-Analyze Figure 2.2 LAC curve and diminishing returns
-Examine internal diseconomies affecting single firms
-Discuss marketing diseconomies and limited markets
-Analyze management diseconomies and complexity
-Examine factor market diseconomies and shortages
-Discuss overhead diseconomies and rising costs
-Evaluate technical diseconomies and capacity utilization
-Analyze external diseconomies affecting all firms
-Examine congestion, raw material and skilled labor shortages

- Analysis of Figure 2.2 and cost curve explanation
-Discussion on average cost increases
-Case studies on marketing difficulties
-Examination of management complexity problems
-Group work on factor shortage effects
-Analysis of overhead cost increases
-Discussion on equipment underutilization
-Case studies on industry-wide problems
-Examination of congestion and traffic costs
-Discussion on power shortages and rationing

Textbook, Figure 2.2, cost analysis examples, industry cases

Trendy Business Studies Form 3 Pg 28-29

SIZE AND LOCATION OF A FIRM

Existence of small firms and their advantages
Environmental impact and health implications

By the end of the lesson, the learner should be able to:

- Analyze reasons for small firm survival
-Examine less capital requirements for small firms
-Discuss limited market suitability for small operations
-Evaluate simplicity of small firm management
-Analyze personalized service advantages
-Examine flexibility benefits of small firms
-Discuss quick decision-making advantages
-Evaluate convenient location benefits
-Compare small vs large firm advantages
-Assess market conditions favoring small firms

- Discussion on small firm survival factors
-Analysis of capital requirement differences
-Case studies on Kenyan market limitations
-Examination of management simplicity
-Group work on personal contact benefits
-Discussion on business flexibility advantages
-Analysis of decision-making speed
-Case studies on convenient customer locations
-Comparison exercises between firm sizes
-Examination of developing country markets

Textbook, small business examples, market analysis, comparison charts
Textbook, environmental examples, health data, pollution cases

Trendy Business Studies Form 3 Pg 29-30

SIZE AND LOCATION OF A FIRM

Maintaining healthy environment and business responsibility
Pertinent issues - workers' rights and child labor
Environmental degradation, localization effects and practical applications

By the end of the lesson, the learner should be able to:

- Identify ways to maintain healthy environment
-Analyze business responsibility to society
-Examine environmental conservation for future generations
-Discuss value addition to environment concept
-Evaluate general cleanliness and hygiene maintenance
-Analyze pollution control measures
-Examine appropriate farming and technology use
-Discuss afforestation and re-afforestation activities
-Evaluate appropriate mining and fishing techniques
-Assess environmental law observance requirements

- Discussion on business environmental responsibility
-Analysis of environmental conservation importance
-Case studies on value addition to environment
-Group work on cleanliness maintenance methods
-Examination of pollution control techniques
-Discussion on appropriate farming methods
-Analysis of afforestation programs
-Case studies on sustainable mining practices
-Examination of environmental law compliance
-Discussion on protective equipment provision

Textbook, environmental conservation examples, law documents
Textbook, labor law documents, case studies, Children's Act
Textbook, environmental cases, urban planning examples, assessment materials

Trendy Business Studies Form 3 Pg 31-32