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SCHEME OF WORK
Business Studies
Form 2 2025
TERM III
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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
1

REVISION

2 1
INSURANCE
Introduction. Definitions.
By the end of the lesson, the learner should be able to:

Explain the terms contingencies, hazards or perils.
Define the terms insurance.
Give meanings of terms used in insurance.

Exposition,
Detailed discussion.
text book
New Inventor KLB BOOK II Pg 91,94-96
2 2
INSURANCE
Importance of insurance. The theory of Pooling of risks.
Principles of Insurance:
By the end of the lesson, the learner should be able to:
Explain the importance of insurance.

Explain the law of large numbers in operations of an insurance business.
Outline benefits of pooling of risks to an insurance company.
Brain storming;
Exposition of new concepts;
Discussion.
newspaper
magazines,text book
New Inventor KLB BOOK II Pg 92-93
2 3
INSURANCE
Classes of insurance: Life assurance.
General insurance or property insurance.
Accident insurance.
By the end of the lesson, the learner should be able to:
Describe various types of life assurance contracts.
State characteristics of life assurance.
Brain storming;
Exposition of new concepts;
Discussion.
Chart ? types of insurance covers.
business enviroment
text book
New Inventor KLB BOOK II Pg 100-1
3 1
INSURANCE
Marine insurance.
Premiums & Re-insurance.
By the end of the lesson, the learner should be able to:
Identify policies offered under
Exposition of new concepts;
Discussion.
text book
New Inventor KLB BOOK II Pg 104-5
3 2
INSURANCE
Obtaining an insurance policy & compensation.
By the end of the lesson, the learner should be able to:
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation.
Exposition;
Discussion.
newspaper
New Inventor KLB BOOK II Pg 108-9
3 3
INSURANCE
PRODUCT PROMOTION
PRODUCT PROMOTION
Insurance versus Gambling.
Purposes of product promotion.
Personal selling of products.
By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.
Oral questions & brief discussion;
Review questions.
video,newspaper
text book
New Inventor KLB BOOK II Pg 109-110
4

CAT 2

5 1
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
5 2
PRODUCT PROMOTION
Advertising. Definition & aims of advertising.
Types of advertising.
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:


Define the term advertising.
State aims of advantages.


Brain storming;
Oral questions;
text book
newspaper,magazines
New Inventor KLB BOOK II Pg 118
5 3
PRODUCT PROMOTION
Posters, billboards & transit advertising.
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
Brain storming;
Probing questions
Discussion.
television,text book
tv,video
New Inventor KLB BOOK II Pg 122-4
6 1
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
Publicity.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.

State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Oral questions;
Discussion.
tv,newspaper
text book
New Inventor KLB BOOK II Pg 126-127
6 2
PRODUCT PROMOTION
Public relations.
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
text book
text book,tv
New Inventor KLB BOOK II Pg 129
6 3
PRODUCT PROMOTION
Sales promotion Definition and importance.
Methods of sales promotion.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.


Oral questions;
Discussion.
tv,magazines
text book
New Inventor KLB BOOK IIPg 134
7

CAT 2

8

MARKING

9

CLOSING PREPARATIONS AND CLOSING

10 1
PRODUCT PROMOTION
Ethical issues in product promotion.
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Brain storming;
Exposition;
Open discussion.
text book
internet,magazines
New Inventor KLB BOOK IIPg 135-6

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