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SCHEME OF WORK
Business Studies
Form 2 2025
TERM III
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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
2 1-2
INSURANCE
Classes of insurance: Life assurance.
General insurance or property insurance.
By the end of the lesson, the learner should be able to:
Describe various types of life assurance contracts.
State characteristics of life assurance.

Give examples of risks insured under general insurance cover.
Outline characteristics of general insurance.
Brain storming;
Exposition of new concepts;
Discussion.
Brain storming;
Exposition of new concepts;
Oral questions;
Discussion.
Chart ? types of insurance covers.
business enviroment
New Inventor KLB BOOK II Pg 100-1
New Inventor KLB BOOK II Pg 101
2 3
INSURANCE
Accident insurance.
By the end of the lesson, the learner should be able to:
Identify covers offered under motor policies and general accident policies.
Exposition of new concepts;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 102-3
2 4
INSURANCE
Marine insurance.
By the end of the lesson, the learner should be able to:
Identify policies offered under
Exposition of new concepts;
Discussion.
text book
New Inventor KLB BOOK II Pg 104-5
3 1-2
INSURANCE
Premiums & Re-insurance.
Obtaining an insurance policy & compensation.
By the end of the lesson, the learner should be able to:
Outline factors considered when determining premiums to be charged.
Identify factors that may necessitate re-insurance.
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation.
Brain storming;
Discussion.
Exposition;
Discussion.
text book
newspaper
New Inventor KLB BOOK II Pg 107
New Inventor KLB BOOK II Pg 108-9
3

OPENER EXAMS
4 1-2
INSURANCE
Insurance versus Gambling.
By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.
Oral questions & brief discussion;
Review questions.
video,newspaper
New Inventor KLB BOOK II Pg 109-110
4 3
PRODUCT PROMOTION
Purposes of product promotion.
By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.



Brain storming;
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 111-2
4 4
PRODUCT PROMOTION
Personal selling of products.
By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 112-3
5 1-2
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.

Outline roles of shows, trade fairs and exhibitions in product promotion.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
Probing questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
New Inventor KLB BOOK II Pg 114-6
5 3
PRODUCT PROMOTION
Advertising. Definition & aims of advertising.
By the end of the lesson, the learner should be able to:


Define the term advertising.
State aims of advantages.


Brain storming;
Oral questions;
text book
New Inventor KLB BOOK II Pg 118
5 4
PRODUCT PROMOTION
Types of advertising.
By the end of the lesson, the learner should be able to:
Outline types of advertising.
Exposition;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 118-9
6 1-2
PRODUCT PROMOTION
Advertisement media. Newspapers, magazines and periodicals.
Posters, billboards & transit advertising.
By the end of the lesson, the learner should be able to:



State advantages and disadvantages of advertising in newspapers, magazines and periodicals.

State advantages and disadvantages posters, billboards & transit advertising.



Brain storming;
Probing questions
Discussion.
newspaper,magazines
television,text book




Pg 119-121
New Inventor KLB BOOK II Pg 122-4
6 3
PRODUCT PROMOTION
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.
Probing questions
Discussion.
tv,video
New Inventor KLB BOOK II Pg 124-6
6 4
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.

State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Oral questions;
Discussion.
tv,newspaper
New Inventor KLB BOOK II Pg 126-127
7 1-2
PRODUCT PROMOTION
Publicity.
Public relations.
By the end of the lesson, the learner should be able to:
Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.


Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
Probing questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 128-9
New Inventor KLB BOOK II Pg 129
7 3
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
7 4
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
8 1-2
PRODUCT PROMOTION
Sales promotion Definition and importance.
Methods of sales promotion.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.

Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.


Oral questions;
Discussion.
Brain storming;
Discussion.
tv,magazines
text book
New Inventor KLB BOOK IIPg 134
New Inventor KLB BOOK IIPg 134-5
8 3
PRODUCT PROMOTION
Ethical issues in product promotion.
By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Brain storming;
Exposition;
Open discussion.
text book
New Inventor KLB BOOK IIPg 135-6
8 4
PRODUCT PROMOTION
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Explain the impacts of current trends and emerging issues in product promotion.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.
internet,magazines
New Inventor KLB BOOK IIPg 136-8
9

END OF TERM EXAMS

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