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Business Studies
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TERM III
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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
1

Reporting and revision
1 2
PRODUCT PROMOTION
Purposes of product promotion.
Personal selling of products.
By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.



Brain storming;
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 111-2
1 3
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
1 4-5
PRODUCT PROMOTION
Advertising. Definition & aims of advertising.
Types of advertising.
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:


Define the term advertising.
State aims of advantages.






State advantages and disadvantages of advertising in newspapers, magazines and periodicals.


Brain storming;
Oral questions;




Brain storming;
Probing questions
Discussion.
text book
newspaper,magazines
New Inventor KLB BOOK II Pg 118




Pg 119-121
2 1
PRODUCT PROMOTION
Posters, billboards & transit advertising.
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
Brain storming;
Probing questions
Discussion.
television,text book
tv,video
New Inventor KLB BOOK II Pg 122-4
2 2
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
Publicity.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.

State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Oral questions;
Discussion.
tv,newspaper
text book
New Inventor KLB BOOK II Pg 126-127
2 3
PRODUCT PROMOTION
Public relations.
By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
text book
New Inventor KLB BOOK II Pg 129
2 4-5
PRODUCT PROMOTION
Other methods of product promotion.
Sales promotion Definition and importance.
Methods of sales promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.



Define the term sales promotion
State the importance of sales promotion.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.


Oral questions;
Discussion.
text book,tv
tv,magazines
text book
New Inventor KLB BOOK IIPg 131-133.
New Inventor KLB BOOK IIPg 134
3 1
PRODUCT PROMOTION
Ethical issues in product promotion.
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Brain storming;
Exposition;
Open discussion.
text book
internet,magazines
New Inventor KLB BOOK IIPg 135-6
3

Series 1
4 1
DEMAND.
Definition of demand. Factors influencing demand.
By the end of the lesson, the learner should be able to:


Define demand and effective demand.

State factors that influence demand of a commodity.



Brain storming;
Exposition;
Discussion.
text book
New Inventor
KLB BOOK III
Pg 1
4 2
DEMAND.
Factors influencing demand.
By the end of the lesson, the learner should be able to:
Explain factors that influence demand of a commodity.
Explanations;
Discussion.
text book
New Inventor KLB BOOK IIIPg 2-5
4 3
DEMAND.
Demand schedule for an individual or entire market.
Demand curves.
By the end of the lesson, the learner should be able to:
Prepare and interpret a demand schedule for an individual or entire market.
Interpreting a demand schedule;
Brief discussion.
text book
Graph papers.
New Inventor KLB BOOK III pg 6-7
4 4-5
DEMAND.
SUPPLY.
Movement along, and shift in demand curves.
Factors influencing supply of a product.
Supply schedule and supply curve.
By the end of the lesson, the learner should be able to:
Explain movement along the demand curve.
Illustrate an increase / decrease in demand graphically.

Explain factors that influence demand of a commodity.
Q/A: review law of demand.
Curve sketching & explanations.
Explanations;
Discussion.
Chart- increasing and decreasing -supply.
New Inventor KLB BOOK III Pg 8-9
New Inventor KLB BOOK III Pg 9-13
5 1
SUPPLY.
Movement along the curve.supply curve.
By the end of the lesson, the learner should be able to:
Explain changes in supply with changes in prices of the commodity.
Identify incidents where a supply curve expands to the right or left.
Probing questions,
Graphical illustrations.
text book
New Inventor KLB BOOK III Pg 15-
5 2
SUPPLY.
Shift in supply curve.
By the end of the lesson, the learner should be able to:
Explain the effect of decreasing supply.
Exposition;
discussion
text book
New Inventor KLB BOOK III Pg 15-16
5 3
SUPPLY.
Equilibrium price and equilibrium quantity.
Equilibrium price and quantity. (graphical method)
By the end of the lesson, the learner should be able to:
Define the terms equilibrium price and equilibrium quantity.
Use demand and supply schedule to determine equilibrium price.
Examine schedules;
Make deductions;
Discussion.
Demand and supply schedule.
Graph papers.
New Inventor KLB BOOK III Pg 16-17
5 4-5
SUPPLY.
Effects of change in demand on the equilibrium.
Effects of change in supply on the equilibrium.
Excess demand and excess supply.
By the end of the lesson, the learner should be able to:
Explain the effects of change in demand on the equilibrium.

Define excess demand and excess supply.
Explanations and graphical illustrations.
Discussion & graphical illustrations.
chart
text book
New Inventor KLB BOOK III Pg 19-21
New Inventor KLB BOOK III Pg 18-19
6 1
SUPPLY.
Other methods of determining the price of a product.
By the end of the lesson, the learner should be able to:
Outline other methods of determining the price o a product.
Exposition;
Probing questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 20-21
6 2
SIZE AND LOCATION OF A FIRM
Concept of firm and industry.
Size of a firm.
By the end of the lesson, the learner should be able to:




Differentiate between a firm and an industry.
Identify factors influencing goods and services to produce.




Exposition of new concepts;
text book
New Inventor KLB BOOK III Pg 23-24
6 3
SIZE AND LOCATION OF A FIRM
Location of a firm.
Localization of a firm.
By the end of the lesson, the learner should be able to:
Identify factors influencing location of a firm.
Exposition of new concepts;
Detailed discussion.
chart
New Inventor KLB BOOK III Pg 25-27
6 4-5
SIZE AND LOCATION OF A FIRM
Delocalization of a firm.
Internal economies of scale. External economies of scale.
By the end of the lesson, the learner should be able to:
Outline factors that encourage delocalization of a firm.
State advantages and disadvantages of delocalization of a firm.

Define the term economy of scale.
Outline various economies of scale associated with a firm.
Outline benefits accruing to a firm as a result of growth of the whole industry.
Exposition;
Oral questions;
Discussion.
Exposition of new concepts.
Discussion.
text book
New Inventor KLB BOOK III Pg 27-28
New Inventor KLB BOOK III Pg 29-30
7 1
SIZE AND LOCATION OF A FIRM
Internal and external diseconomies of scale.
By the end of the lesson, the learner should be able to:
Define the term diseconomies of scale.
Highlight some internal and external diseconomies of scale.
Exposition of new concepts.
Oral questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 31-32
7 2
SIZE AND LOCATION OF A FIRM
Existence of small firms.
Negative impact of production activities on the environment.
By the end of the lesson, the learner should be able to:
Give reasons that contribute to existence of small firms.
Brain storming;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 32-33
7 3
SIZE AND LOCATION OF A FIRM
Maintaining a healthy environment.
By the end of the lesson, the learner should be able to:
Outline factors that contribute to a healthy business environment.
Brain storming;
Discussion.
chart
New Inventor KLB BOOK III Pg 36-38
7 4-5
CHAIN OF DISTRIBUTION
Channels of distribution.
Distribution of local agricultural produce.
Distribution of locally manufactured goods.
Distribution of imported goods.
By the end of the lesson, the learner should be able to:


Define the term channel of distribution.
Identify common channels of distribution.

Describe distribution of locally manufactured goods.



Brain storming;
Probing questions;
Brief discussion.
Draw a flow chart;
Probing questions;
Brief discussion.
text book
Chart ?channels of distribution of local agricultural produce
Flow chart.
New Inventor KLB BOOK III Pg 49-50
New Inventor KLB BOOK III Pg 51-52
8 1
CHAIN OF DISTRIBUTION
Roles played by intermediaries in the distribution chain.
By the end of the lesson, the learner should be able to:
Outline roles played by intermediaries in the distribution chain.
Brain storming;
Oral questions;
Discussion.
Illustrative flow charts.
New Inventor KLB BOOK III Pg 54-57
8

Series 2
9 1
CHAIN OF DISTRIBUTION
Choice of distribution channel.
By the end of the lesson, the learner should be able to:
Explain factors influencing choice of distribution channel.
Brain storming;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 57-58
9

Closing

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